About

Magnolia + Salt is a women's boutique in the heart of downtown Florence, Alabama, founded by Lori & Carli Ward — a mother-in-law and daughter-in-law who share a deep love of fashion and a belief that getting dressed should feel joyful.

Somewhere between a family beach trip and a drive out to the lake, the two of them decided to turn their shared closets into something more. One brings decades of knowing exactly what a woman needs in an outfit; the other brings a fresh eye for what's next. Together they built the boutique they always wanted to walk into.

Southern elegance, coastal vibes. We curate elevated, timeless clothing, shoes, handbags and jewelry for every generation — pieces that feel as at home on the porch as they do by the water, and that mothers and daughters can share.

More than anything, Magnolia + Salt is about how you feel when you're here: welcomed, beautiful, and taken care of. That's the boutique experience, and it's one we're proud to offer both in our shop and online.

Come see us. 215 N Court St, Florence, Alabama — or shop with us anytime online, with complimentary shipping on orders over $100 and free local pickup.